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BOB is a company that strives to create revolutionary innovation. They work hard to create great products that bring more freedom to those that love getting out into the natural world. It’s that simple really. Commit to quality and the rest falls in to place. Don’t rush to be the first, innovate to be the best. These are the same standards BOB began with 17 years ago.

Originally, the name of the company was Beast of Burden, which many thought was a burden unto itself. However, in typical California fashion, that mouthful was soon shortened to its acronym BOB. “BOB is easier to spell, funny and simple,” co-owner Roger Malinowski explains.

*Originally written for and published at Goore’s Insider. I was compensated to write this post for Goore’s Insider as a part of goores.com staff, however, compensation will never influance my opinion. I reviewed this item at our store in the show room and asked our trained baby gear experts any questions I had on the item.